Foodie News 27/01/12

Foodie News 27/01/12

Publish date 27/01/2012 Frog

It’s that time of the week again – time for the Leapfrog Team to take a look at their favourite food, drink and hospitality stories of the week.

 

Angharad: Stand out story for me this week is the Snickers Twitter campaign that’s now being investigated by the ASA for inappropriate promotions. If you’re not aware of the campaign it involved celebrities like Katie Price and Rio Ferdinand tweeting uncharacteristically from their accounts before revealing it was actually because they needed a Snickers – you can read a scathing review of it here. It was an interesting campaign and got people talking – mainly because reading Katie Price tweet about fiscal stability was quite shocking to see! It will be interesting to see how the ASA handles this case because it will set a definite precendent for future social media PR campaigns.

 

Lauren: This week was Farmhouse Breakfast Week in the UK, and one of our clients Creed Foodservice decided to highlight the importance of eating a healthy and nutritious breakfast with special offers on some of their breakfast related items to customers. Here are some important breakfast facts from the organisers:

“Firstly, the word breakfast literally means ‘breaking the fast’, after going 10-12 hours overnight without food, your energy levels will be low.  Your body and brain need food to top-up the stores and restore blood sugar levels.  Imagine it like trying to start your car in the morning without having any petrol in it!

What is a healthy breakfast?

Weeks like this one are a great PR tool for large and small businesses. On @leapfrogbuzz we’ve seen countless tweets every day detailing in house promotions and showing support for the cause. If you’re ever looking for a good PR angle it’s definitely worth checking out if there are any special weeks related to your business and riding off the back of them!

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