Leapfrog Public Relations Agency

Foodie News 10/02/12

Publish date 10/02/2012 Frog

How is it Friday again?! You know what that means – time to delve into the world of food, drink and hospitality PR from the past week with the Leapfrog PR team and we’re feeling all loved up in the run up to Valentines Day.

Angharad: Everyone jumps on the back of annual events like Valentine’s Day but some companies come up with some genuinely good ideas. Case in point some great PR for wish.co.uk this week who are offering romantic breaks for 3 in the Lake District this Valentine’s Day! The idea came about after an enquiry from a group of 3 wanting to spend a night together so a great piece of reactive PR from the company. Not sure how many bookings they’ll get but it will be interesting to see if there are any couples feeling brave or threesomes out there willing to take up the offer!

Lauren: My favourite story this week has to be the announcement that Ocado.com has launched a new libido boosting food for Valentine’s Day – The Cock and Bull Pie. Whilst not something I think I’ll be trying it’s nice to see something new being added to the never ending pile of aphrodisiac food we’re supposed to be eating this time of year and it definitely makes a change from champagne and strawberries! If anyone does end up trying one we’d love to hear from you – apparently it’s claimed the effects are more potent than viagra!