The Rugby World Cup is expected to be worth up to £1bn to the UK economy, and whilst a lot of activity will be based around England HQ in Twickenham, the good news is that its also coming to Gloucester, bringing tens of thousands of fans along with it! With South African visitors expected to spend £200 per day on their visit to the UK and Australasian’s predicted to spend £173, there is no doubt that this influx of tourism will benefit local businesses, especially those in the food and hospitality sectors.
So how can you make sure your business benefits from the Rugby World Cup? There are a number of PR tools which could be used to help drive sales over the coming months. Obviously, if you are a bar or a restaurant with the ability to screen the matches, this is sure to bring people through the door. If you are showing the match, or are situated near the stadium decorate your establishment and run drinks promotions (especially on beer) to help increase sales. Social media is a great place to encourage rugby fans to visit your business, use Twitter to share your drinks deals or a photo of your staff dressed in rugby shirts ready to welcome the masses.
Alternatively, if rugby is ‘off-brand’ for your business, why not market yourselves as the perfect rugby alternative? There will be plenty of men and women looking to escape the World Cup, so present yourself as the perfect place to sit back, relax and avoid rowdy fans!
You can read about how big businesses are unofficially capitalising off the back of the Rugby World Cup here.