When it comes to sharing content and shouting about your business updates, Facebook and Twitter should be your go-to social networks, but if your business also lends itself to great visual content, Pinterest may just be the perfect platform for you.
What is Pinterest?
“A tool for collecting and organising the things you love”
It’s a pin-board-style sharing platform for visual content, allowing users to create ‘pin-boards’ around different themes by uploading their own pictures, repining other peoples’ or finding new ones online. By following boards or people that are of interest to you, you create your home stream which feeds all of this content into one long page of Pinspiration!
Available as a website and mobile app, Pinterest was launched in 2010 as a strictly invitation-only social network, in 2012 its boards were opened to the public and the site has grown exponentially.
With more than 70 million users worldwide, Pinterest is unique in that the majority of its users are female. Whilst you can find pretty much anything you want on Pinterest, its best known as a hub for DIY, crafts, food, recipes, fashion, home décor, weddings and inspirational quotes.
If you’re interested, as a business it’s really important that you set up a business account. 1 in 5 users purchase an item they’ve seen on the site – with an average spend of $80 per purchase! If you see that your products have already wound their way on to the site then it’s not too late to sign up and help direct the attention your company is already getting back to your website.
Create a good profile (just as you would on Facebook or Twitter), upload your company logo as your profile picture and write a short description to introduce yourself. Most importantly, link it back to your website and try ‘Pin it’ buttons to encourage people to share your products on Pinterest for you.
After that, it’s time to start pinning! Look through Pinterest’s own categories and design boards that will fit in with these themes. Try creating boards based around your customers’ personas – do some research into who your clients are and build boards just for them. If you’re a food company make boards showcasing your products, fresh produce, scenic shots of the fields where it is grown, beautifully presented dishes and dining ideas – all with a good dose of great photography! If you own a hotel show off your wonderfully decorated rooms, spa facilities and grounds, the surrounding area with things for visitors to do nearby, tasty pictures of your restaurant and examples of the events you can hold.
As a site designed to please the eyes, try to upload high-res, interesting pictures which show the applications of your products, avoiding the hard sell. You want to convey your business’ personality and showcase your own products, but it’s also important to repin and show what inspires you by creating boards for the ideas, places and people behind your brand. Label all your boards clearly, add a description to improve your search appearances and pick a good cover pin to entice visitors in!