Now more than ever, companies are utilising calendar hooks to increase revenue and create quirky, seasonal campaigns, and Halloween is no exception. Previously an American holiday, Halloween is now celebrated across Britain in the same way that Christmas, Easter and Valentine’s Day are. As it is the last major hook before Christmas, Halloween provides businesses with a great opportunity to cash in on the autumnal fun before the festive campaigns kick in with full force in November.
This year in particular, manywell knowns brands have opted to celebrate the spooky season in a big way, launching spooktacular limited edition products. Burger King have introduced the Halloween Whopper Sandwich, which features a jet black, barbeque-flavoured bun and retails at 40p more than the regular Whopper burger. The Halloween Whopper Sandwich will be available throughout October, along with the Pumpkin Spiced Latte which made its return earlier this month.
Butterkist have also added a gruesome product to their offering with the launch of their ‘Grim Green’ popcorn which has been available in the lead up to Halloween. The limited edition popcorn features Butterkist’s classic ‘Sweet’ flavour but is a garish green colour. The sweet-toothed amongst us can also indulge on Hotel Chocolat’s sinister offering. The chocolate company have introduced ‘The Coffin Box’, a selection of 28 pralines and truffles, encased in a satin-lined coffin and decorated with 24 carat gold skulls.
And it isn’t just food brands that are getting into the scary spirit, millions of people switched on their computers this morning to find that Google has transformed its homepage with a Halloween-themed Doodle, a game which allows players to select a witch and take part in a broom ride, being careful to avoid the ghoulish obstacles along the way.
It’s never too late to get involved so why not use Halloween to your advantage this weekend? Something as simple as a themed social media post could help you to engage with the Halloween trade and promote your brand.