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Until just a couple of years ago, us Brits had scarcely heard of Black Friday, traditionally an American event which takes place the Friday after Thanksgiving and signifies the beginning of the Christmas shopping period.

Every year consumers wait in anticipation for the initial unveiling of the Christmas TV adverts, the 2-3 minute slots that they are aired in have become almost as important as advertising itself.

Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]

Market research can be an effective way of developing new product ideas and can also be used as part of a PR strategy in order to attract press coverage.