Leapfrog Public Relations Agency

Solo Cup Europe launched a new, extended BrandBuilder™ service.

Solo Cup Europe New BrandBuilder products

Following the success of the hot cups service, BrandBuilder™ is now available on UltraClear Tumblers and Heavy Duty Containers, suitable for thicker soups and meal solutions.

BrandBuilder™ enables operators take to advantage of the promotional benefits of bespoke printed cups in quantities suited to smaller operations – enabling them to compete head-on with big high street brands.

Tony Waters, Managing Director of Solo Cup Europe, believes that cups are an under-utilised message medium.  He says:  “Cups can be a walking advert for your operation.  They can be used to promote awareness, or to communicate a special offer or new deal.  Now this service is available on clear tumblers and heavy duty containers suitable for soups and meal deals, it’s time to get creative and make those cups work for your business – BrandBuilder™ is quite literally ‘your brand in their hands’!”

BrandBuilder™ has a six weeks lead time and is available on quantities of 5 000, 10 000 or 15 000 in up to eight colour printing.  Sizes are 8, 12 and 16oz paper hot cups, 12 and 16oz Heavy Duty containers and 9, 12 and 16oz UltraClear tumblers.

For further information about Solo Cup Europe’s BrandBuilder™ service and to request samples, visit or call 01480 459413.