Leapfrog Public Relations Agency

Verona machine

The economic downturn has produced some surprising results according to Andrew Tucker, Managing Director of SanRemo.  A detailed analysis of recent sales trends indicates that the market for traditional espresso machines has polarised into two distinct buoyant segments of the market – the top end, most sophisticated espresso machines and the everyday entry-level workhorse machines.

Comments Andrew: “Over recent years market for espresso machines in  the UK was centered on  the middle ground.  We are typically a cautious nation and tend to plump for something in the middle.  But over the last 18  months – since the credit crunch really hit – we’ve seen sales polarise distinctly between the top and bottom of the market – with the middle unusually quiet.

Whilst its not surprising that the entry level machine segment is thriving as costs are squeezed, what has surprised us is how buoyant the top end of the market is.  We believe that buyers have migrated either way for a number of reasons.   Those who are new to the retail coffee business and are opening new businesses have migrated towards the lower end of the spectrum as they are chasing value for money – our Capri machine is selling very well because you get a lot of machine for your money.

Those who are replacing a machine are in established businesses and are more likely to be reaping the benefits of the strength of the retail coffee sector with more people treating themselves to a coffee than a ‘proper’ lunch out.  These segment has migrated up the scale, making longer term investments with a eye for growth.  We’ve seen this through strong sales of our highly spec’d Verona TCS machines.   Although these machines are relatively expensive, they are the heart and sole of a great coffee business and worth every penny spent on them. Sales are strong as more baristas and operators recognise their benefits.

Jose Melim, from Lazy Jose’s Café in Bath says: “The Verona TCS was the obvious choice when I came to buy my latest machine,  It’s my magic box; it’s simply lovely to look at, lovely to use and can be relied upon to do a great job, it all just comes together with the TSC system.”

SanRemo is one of Italy’s leading coffee machine producers with an outstanding track record of manufacturing beautifully designed, high quality, reliable and easy to use machines.

For more information on the full range of SanRemo machines and grinders go to www.sanremouk.com or call 01364 644445.