Leapfrog Public Relations Agency

Public Relations on TV and Web

Special interest TV is taking off – and the Country Channel is leader in its field. Leapfrog launched the Channel last year and generated mountains of press coverage in mainstream and special interest media. One year on, the channel has moved on to become the ‘voice of the countryside’ identifying issues that country people care about or are worried about. Combating the ‘playstation generation’ attitude is a mission of the channel – especially when research conducted in Oxford revealed that 46% of people think a swede is a turnip!!