Leapfrog Public Relations Agency

With such a huge range of soft drinks available in the retail market, operators need to be creative in their approach to sales and offer customers an ‘added value’ taste experience with expertly selected ingredients and traditional pressing methods.

Chilly Billy Bottles Orange and Apple 250ml

That’s the view of Tracy Robson, sales director at Bensons Totally Fruity, who believes that consumers are always looking to try something new.

“At Bensons we create juices which mirror and reflect the seasons, and are great alone or as bases for long drinks or cocktails. Our Apple and Cinnamon or Apple and Cranberry are great examples of these, and both make a refreshing, and healthy, change from coffee, tea or alcoholic drinks,” she says.

“Consumers are also looking for value and quality, and so can choose between our one serving 250ml bottles or our larger 750ml bottles which are perfect for sharing,” she adds. “Consumers looking for a healthier start to 2011 will certainly appreciate the Bensons range as it counts towards one of your five-a-day and is made from pure fruit juice, not concentrate.”

This Spring, Bensons will launch the popular Apple & Orange flavour in 250ml and 750ml glass bottles.  Tracy also expects to see a renewed interest in the Apple & Mango – a popular spring and summer flavour which like all the Bensons Totally Fruity juices is refreshing, healthy and 100% pure juice.

“Innovative and unusual flavours are always popular and our range of juices offer the flexibility to be used and served in many ways,” comments Tracy. “Pressed by hand, only pure fruit is added and so each bottle is as unique as each customer – very few, if any, other brands can say that!”

Bensons Totally Fruity range of eight fruity flavours are all made from 100% pure juice, not concentrate, with no added sugars, waters, colours or preservatives.  Featuring bold, contemporary labelling for strong display presence, they can be stored at ambient temperatures for up to 12 months.  All are available nationwide or can be ordered online.

For further information about Bensons Totally Fruity juices call 01451 844134 or visit www.bensonsapplejuice.co.uk