Cert ID Europe – Voice of the Industry Campaign

Objectives

Create media exposure in the key food industry and farming titles across Europe for food certification company, Cert ID in order to promote the company’s services in traceability and auditing.

Strategy

A low-cost, classic media relations campaign – we positioned the CEO as an expert spokesperson and created a series of opinion articles which were briefed to journalists at the main trade titles. Leapfrog also organised telephone interviews in order to create a series of pieces promoting Cert ID, both online and in print media.

Results

• Extensive and ongoing media coverage
• Strong partnerships established with the key titles including Food Manufacturer and The Grocer