CLUE GO PRESS LAUNCH – TEAM BUILDING BUT NOT AS WE KNOW IT!

 

The brief

ClueGo specialises in providing cutting edge GPS tablet treasure hunts for corporate clients and has taken the concept of a tablet based treasure hunt and moved it towards augmented urban gaming.

Objectives

The company wanted to create a buzz in the events and HR press in order to drive awareness of the system – which it believes is more sophisticated than its main competitor and therefore provides a better experience – to result in increased sales.

Strategy

Leapfrog’s strategy was simply to get journalists to try the experience for themselves and write/blog/create a social buzz about it. Staging an event for teams of journalists was low cost for the client and having seen what the ClueGo experience could deliver, we knew that the proof of the pudding would definitely be in the eating!

Tactics

We targeted key journalists in the events/training/personnel and HR press as well as important bloggers in these sectors. They were invited take part in a ClueGo experience in Covent Garden followed by a rib experience up the Thames as part of the event. It was important that we had enough press to attend in order to make the teams work as effectively as possible, so we worked hard to secure interest in advance and manage those attending. On the day, we posted live from Clue Go throughout the event, interacting with journalists in real time.

Results

Twelve key journalists attended the press launch, all giving extensive positive coverage of the day. Coverage included video footage online and print editorial in titles such as Conference & Incentive Travel, Personnel Today, PA Life and Recruiter Magazine as well as supporting social media comments, in all giving the client an ROI of more than 300%.

Here’s a snippet of what we got up to at the press launch, click here