Hotelympia 10K

Objectives

To raise significant funds for Springboard UK, the hospitality charity dedicated to improving peoples lives through opportunities in hospitality.

Strategy

Stage a high-quality professionally managed 10K road race around the Excel centre in east London, attracting both hospitality industry runners and regular club runners.

Tactics

Leapfrog has managed the organisation of the race and the media relations for this event for the past 12 years (six events) growing the race from an initial 300 runners to more than 1500. For each event we usually take on an intern, giving a young person valuable work experience whilst working on a live event.   Our brief includes helping find sponsors, negotiating free advertising space in trade media, publicising the event to attract runners, managing social media and managing the race number allocation, baggage drop and presentations after the event.

Results

The Hotelympia 10k is now a regular event in the Springboard fundraising calendar.