Pure Maple UK Fine Food Launch

Objectives

To launch Pure Maple’s 100% pure Canadian Maple Syrup into the British speciality and fine foods market, raising trade and consumer awareness.

 

Tactics

We worked with website developers to create the website, gearing the copy and blogs towards SEO and utilising social media to build the Pure Maple brand, creating a buzz around the products and engaging with key influencers online. We developed the hashtag #makeitmaple to encourage users to swap to maple syrup as an everyday sweetener and to use it in baking.

We also supported Pure Maple’s official launch at the Speciality and Fine Foods Fair in London in September 2015.

Results

Pure Maple has received coverage in key trade publications such as Fine Food Digest, Speciality Food and Fine Food Business and begun securing listings in delis and fine food shops nationwide.

The next wave of activity will be to engage with food writers on the nationals as well as foodie bloggers to drive sales.