SOFHT Student Award
In 2013, The Society of Food Hygiene and Technology (SOFHT) launched its first Student Award, in the hope of encouraging young people to choose a career in the food industry and to drive student membership. Leapfrog was tasked with raising awareness of the award.
We devised a PR strategy to target food science faculty heads. This was done through letters, posters and a media relations campaign to target food industry influencers, as well as specific activity with university magazines and websites. We also launched a social media campaign, creating dedicated SOFHT Student Twitter and Facebook pages which were used to promote the award and other food hygiene issues.
- Trade press coverage in key titles such as Food Manufacture, Meat Trades Journal, Meat Management, as well as local and university press coverage.
- SOFHT Student Award was such a success that the following year it was sponsored by Tesco who were keen to recruit their own food science graduates.
Whitmore PR and now Leapfrog has opened up many opportunities for SOFHT, to promote the Society and its benefits through a range of publications.
They have provided links and contacts to people and companies that may mutually benefit from the services and benefits of the Society and as a result, the Society has benefitted from new membership. Stephanie is a forward thinking person and has original marketing ideas and suggestions. A great person and company to work withCatherine Watkinson