Category: Leapfrog Blog

Milk That Trade Show for All Its PR Worth!

15 May

We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s Excel. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from… Read more »

Simple But Effective Corporate Reputation Advice

17 Jan

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g  focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking… Read more »

Without content that converts what’s the use in social media?

25 Nov

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s… Read more »

CHRISTMAS IS COMING – THE ADS ARE ON TV!

17 Nov

CHRISTMAS IS COMING – THE ADS ARE ON TV! By Stephanie Whitmore The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of… Read more »

Truth, Lies, PR and Propaganda

15 Nov

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things.   But we should.  Mary Beard put it… Read more »

Industry Insights: The Marketing Battle for Breakfast

24 Oct

  We have been working extensively with clients Dawn Foods and New York Bakery Co, monitoring the changing sector of breakfast, and have found it to have changed dramatically in recent years. What is breakfast? It means different things to different people and at different times of the week. Working people’s weekday breakfast is no… Read more »

On the Streets in Van City

29 Sep

Following a recent visit to Canada’s west coast, MD Felicity ponders the street food movement in Vancouver One thing Wills and Kate won’t have had the chance to do this week in Canada is taste the delights of the exploding street food movement! Vancouver really is at the vanguard of this phenomena, with the newly… Read more »

On track for Tokyo

22 Aug

Perhaps one of the most remarkable revelations of the Rio Olympics was the fact that the humble McDonald’s chicken nugget is one of Usain Bolt’s guilty pleasures.  He was snapped tucking into a snack box immediately after claiming his ninth Olympic gold medal – his ‘triple triple’ – and has previously declared a fondness for… Read more »

Snapchat is King

12 Aug

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed… Read more »

Hugh’s War on Waste

29 Jul

We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views… Read more »