We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views… Read more »
Understandably in this most turbulent week of UK politics, Brexit has been on the discussion menu for breakfast, dinner, tea and every meal occasion. It’s still early days to make any kind of accurate forecasts for foodservice and hospitality but as with any situation, there is always a silver lining for someone. A sinking pound… Read more »
For anyone lucky enough to have visited (or exhibited at) this year’s NRA Show in Chicago, you’ll be aware just how important this show is for predicting foodservice trends over the coming months. The show is huge (great for the fitbit count) and covers every aspect of the foodservice and hospitality industry, from global brands… Read more »
Following on from last week’s blog about handling digital media in a crisis, just how do you make sure that you are ready to cope when the proverbial hits the fan? Felicity gave a talk to the Cheltenham Chamber of Commerce recently looking at PR in general but in particular at how any business, from… Read more »
I had a great time last week lecturing Masters students at University Ramon Lull (Blanquerna Media School) in Barcelona – Masters students are always very engaged, articulate and up for a debate – and this cohort was particularly good. We were talking about the globalisation of campaigns and the pitfalls that you have to watch… Read more »
Now more than ever, companies are utilising calendar hooks to increase revenue and create quirky, seasonal campaigns, and Halloween is no exception.
This week, we’re giving you our top tips on how to make MailChimp work for your business.
Consumption of gin has risen significantly in the last five years, with new micro-distilleries popping up all over the UK to meet the growing demand. In fact, the number of UK gin brands has doubled since 2010 increasing from 31 to a whopping 73. So what is the secret behind this gin revolution?
How can you make sure your business benefits from the Rugby World Cup? There are a number of PR tools which could be used to help drive sales over the coming months.
Leapfrog’s newest recruit Jasmine looks at the worth of work experience and how it helped her land her first job in PR!