Our Blog

Social Media and Staff Contracts – What’s the Recipe

13th August 2018

The controversy around the Som Saa chef who was belatedly fired for racist postings on social media has rightly caused a social media stir.  What are the implications for the Som Saa brand and what is best practise in these circumstances? Brand values take a long time and a lot of care to develop but […]

PR Internships

22nd June 2018

Uni Students, have you ever felt too swamped during term time to even consider having a job? Well, our PR intern says that you really should try to find the time to gain some relevant and practical experience whilst studying for your degree. Here’s why. I have been working at Leapfrog two days a week […]

What does fake news mean for brands?

22nd June 2018

2017 saw many marketing innovations; social media analytics became more powerful and multichannel attribution models have advanced. But, it wasn’t all good news in 2017 as ‘fake news’ was coined phrase of the year and this has raised challenges for marketers. We don’t need to explain what fake news means because it’s self-explanatory and was […]

We’re Recruiting! – Account Manager

13th February 2018

Due to business growth, we need an ambitious Account Manager to join our team. We are looking for a friendly, outgoing person who is passionate about PR (both traditional and social), can juggle lots of balls, deliver great results for clients and has the drive and commitment to grow with us – you’ll already have […]

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Milk That Trade Show for All Its PR Worth!

15th May 2017

We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s ExCeL. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from […]

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Simple But Effective Corporate Reputation Advice

17th January 2017

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g  focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]

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Without content that converts what’s the use in social media?

25th November 2016

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

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CHRISTMAS IS COMING – THE ADS ARE ON TV!

17th November 2016

CHRISTMAS IS COMING – THE ADS ARE ON TV! The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of magazines adorn shelves. […]

Truth, Lies, PR and Propaganda

15th November 2016

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things.   But we should.  Mary Beard put it […]

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Industry Insights: The Marketing Battle for Breakfast

24th October 2016

  We have been working extensively with clients Dawn Foods and New York Bakery Co, monitoring the changing sector of breakfast, and have found it to have changed dramatically in recent years. What is breakfast? It means different things to different people and at different times of the week. Working people’s weekday breakfast is no […]

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On the Streets in Van City

29th September 2016

Following a recent visit to Canada’s west coast, MD Felicity ponders the street food movement in Vancouver One thing Wills and Kate won’t have had the chance to do this week in Canada is taste the delights of the exploding street food movement! Vancouver really is at the vanguard of this phenomena, with the newly […]

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Snapchat is King

12th August 2016

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]

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Hugh’s War on Waste

29th July 2016

We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views […]

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Food ingredients specialist appoints Leapfrog PR

21st July 2016

There are thousands of ingredients in food that most people don’t think twice about – from the thickeners in your ice cream to the polish on your sweets! Our in-depth understanding of how food is manufactured has led Leapfrog to be appointed by Thew Arnott, manufacturer of speciality ingredients for the food, confectionery, cosmetics and […]

Proud to Sponsor 2016 Taste of Gloucestershire Awards

21st July 2016

Leapfrog PR are pleased to announce we will be sponsoring the programme for the 2016 Taste of Gloucestershire Awards which are being held on 18th October in Cheltenham. We are looking forward to seeing what is new and interesting within our county’s food businesses.

Leapfrog sponsor Art Couture Painswick

18th July 2016

Leapfrog were thrilled to sponsor the first prize award for the Body Art Category ‘Food for Thought’ at the bi-annual ACP wearable arts Festival in Painswick on 17 July. The winner, Karen Harvey was awarded the prize money for her One Bad Apple – the forbidden fruit piece (as shown below) by Leapfrog Managing Director […]

Brexit On Every Menu

1st July 2016

Understandably in this most turbulent week of UK politics, Brexit has been on the discussion menu for breakfast, dinner, tea and every meal occasion. It’s still early days to make any kind of accurate forecasts for foodservice and hospitality but as with any situation, there is always a silver lining for someone. A sinking pound […]

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Get clued up on Facebook Messenger – you won’t regret it

24th June 2016

Managing social media for clients is a daily aspect of public relations – Facebook, Twitter and LinkedIn are the three most popular platforms used by businesses across the globe. Often thought of as just an extension to a Facebook profile, the direct messaging tool ‘Facebook Messenger’ is an overlooked form of communication that when used […]

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Food trends from the NRA Show

10th June 2016

For anyone lucky enough to have visited (or exhibited at)  this year’s NRA Show in Chicago, you’ll be aware just how important this show is for predicting foodservice trends over the coming months.  The show is huge (great for the fitbit count) and covers every aspect of the foodservice and hospitality industry, from global brands […]

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Instagram for Business

3rd June 2016

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]

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