Love Aunt Bessie’s? Leapfrog launches her lovely bakes!
Love their frozen roasties, Yorkshires and great British puds? Aunt Bessie has been busy in the kitchen making a whole new batch of cakes too and Leapfrog’s bakery-loving team has landed the dream job – launching them to journalists!
The new Aunt Bessie’s range, which is being made under licence by our client Bright Blue Foods, revives traditional bakery recipes and includes hand-finished almond tarts, loaf cakes and sharing cakes. They will be in Tesco from May. As well as telling the trade, we’ll be sampling to women’s magazines, food editors and well as bloggers.