Leapfrog PR – Leapfrog PR

Our Blog

Know Your Assets

14th July 2021

It seems an obvious one but do you know your business assets?  Really know them?  You and your teams will be vigilant about security, passwords, statutory records and regulatory submissions, but do you know all your digital assets? Time and again when we start to work with new clients, they just don’t have a handle […]

Chocolate is a matter of taste….

7th July 2021

It was tough work this week at Leapfrog PR when the crew decided to celebrate World Chocolate Day with a chocolate tasting. The team bravely chomped their way through 15 artisan and speciality chocolate bars, ranking each for taste, texture, aroma and packaging appeal, but the results were very much a matter of taste. Managing […]

Well Hello There!

27th May 2021

Well Hello There!!   Hospitality is back, we can hug our families and even the weather is set to warm up, so things are getting back to normal. We thought it a good time for a reminder that we too are still here, re-invigorated and raring to go! We’ve got some exciting new ideas in […]

Communication, culture and isolation

3rd December 2020

As lockdown and Tiers, in their various guises, trundle on, we are getting the work done but what’s happening to our corporate identity, our shared values and our culture? If we are not careful, we’ll be harking back to the 1980’s where work was functional, communication was one-way and values were imposed top down. I […]

Every Crisis Tests A Leader

22nd October 2020

The Leader’s Institute Conference 2020 Every crisis tests a leader and there are certainly leaders being tested and crises aplenty. Add to coronavirus, Brexit, climate change, the environment, international conflict, economic crisis, human rights violations… the list goes on. But it’s the pandemic that has laid our leaders bare; there is no handbook for the […]

New life, new creativity

18th March 2020

Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]

Tags: , , , , , , , , , , , , , , , , ,

Leapfrog PR Highlights from 2019

23rd January 2020

While compiling our many and varied 2019 annual reviews, we have been reminded of some of the fabulous public relations projects and achievements from last year that produced BIG smiles from our clients and moments of fulfilment for us. We’ve jotted a few of the highlights down with a couple of important points from each […]

Leapfrog PR appoints Digital Media Specialist, Ben Aviss

8th August 2019

Cheltenham based food and hospitality specialist PR consultancy Leapfrog PR has expanded its team with the appointment of Ben Aviss as Digital Media Specialist. Ben has more than 15 years’ experience creating multiplatform marketing campaigns, videos and digital content for websites, mobiles and TV, including BBC Food and the award-winning BBC Earth, where he was […]

Tags: , , , , , , ,

Leapfrog PR Donates to IT Schools Africa

29th May 2019

Leapfrog PR has donated its surplus computers and accessories to IT Schools Africa, the Cheltenham based charity that refurbishes and supplies computer equipment to schools in Africa. Caroline Crawford, Business Development Manager for Leapfrog PR, delivered the equipment and said: “Over the years, every time we’ve upgraded our computers, we have donated to IT Schools […]

Tags: , , , , , , , ,

CIPR EXCELLENCE AWARDS 2019: Leapfrog PR makes shortlist

23rd May 2019

Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]

Tags: , , , , , , , , , , , , ,

What’s The Biggest Risk To Your Business?

15th May 2019

What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”.  […]

Tags: , , , , , , , , , ,

Social Media and Staff Contracts – What’s the Recipe

13th August 2018

The controversy around the Som Saa chef who was belatedly fired for racist postings on social media has rightly caused a social media stir.  What are the implications for the Som Saa brand and what is best practise in these circumstances? Brand values take a long time and a lot of care to develop but […]

We’re Recruiting! – Account Manager

13th February 2018

POSITION NOW CLOSED 13 February 2018 Due to business growth, we need an ambitious Account Manager to join our team. We are looking for a friendly, outgoing person who is passionate about PR (both traditional and social), can juggle lots of balls, deliver great results for clients and has the drive and commitment to grow […]

Tags: , ,

Milk That Trade Show for All Its PR Worth!

15th May 2017

We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s ExCeL. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from […]

Tags:

Simple But Effective Corporate Reputation Advice

17th January 2017

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g  focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]

Tags: , , , , , , ,

Without content that converts what’s the use in social media?

25th November 2016

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

Tags: , , , , , , , , , ,

CHRISTMAS IS COMING – THE ADS ARE ON TV!

17th November 2016

CHRISTMAS IS COMING – THE ADS ARE ON TV! The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of magazines adorn shelves. […]

Truth, Lies, PR and Propaganda

15th November 2016

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things.   But we should.  Mary Beard put it […]

Tags: , , , , , , , , , , ,

Categories
Archive