Leapfrog Blog – Leapfrog PR

Communication, culture and isolation

3rd December 2020

As lockdown and Tiers, in their various guises, trundle on, we are getting the work done but what’s happening to our corporate identity, our shared values and our culture? If we are not careful, we’ll be harking back to the 1980’s where work was functional, communication was one-way and values were imposed top down. I […]

New life, new creativity

18th March 2020

Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]

Leapfrog PR Highlights from 2019

23rd January 2020

While compiling our many and varied 2019 annual reviews, we have been reminded of some of the fabulous public relations projects and achievements from last year that produced BIG smiles from our clients and moments of fulfilment for us. We’ve jotted a few of the highlights down with a couple of important points from each […]

Leapfrog PR appoints Digital Media Specialist, Ben Aviss

8th August 2019

Cheltenham based food and hospitality specialist PR consultancy Leapfrog PR has expanded its team with the appointment of Ben Aviss as Digital Media Specialist. Ben has more than 15 years’ experience creating multiplatform marketing campaigns, videos and digital content for websites, mobiles and TV, including BBC Food and the award-winning BBC Earth, where he was […]

Leapfrog PR Donates to IT Schools Africa

29th May 2019

Leapfrog PR has donated its surplus computers and accessories to IT Schools Africa, the Cheltenham based charity that refurbishes and supplies computer equipment to schools in Africa. Caroline Crawford, Business Development Manager for Leapfrog PR, delivered the equipment and said: “Over the years, every time we’ve upgraded our computers, we have donated to IT Schools […]

CIPR EXCELLENCE AWARDS 2019: Leapfrog PR makes shortlist

23rd May 2019

Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]

What’s The Biggest Risk To Your Business?

15th May 2019

What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”. […]

Social Media and Staff Contracts – What’s the Recipe

13th August 2018

The controversy around the Som Saa chef who was belatedly fired for racist postings on social media has rightly caused a social media stir. What are the implications for the Som Saa brand and what is best practise in these circumstances? Brand values take a long time and a lot of care to develop but […]

Milk That Trade Show for All Its PR Worth!

15th May 2017

We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s ExCeL. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from […]

Simple But Effective Corporate Reputation Advice

17th January 2017

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]

Without content that converts what’s the use in social media?

25th November 2016

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

CHRISTMAS IS COMING – THE ADS ARE ON TV!

17th November 2016

CHRISTMAS IS COMING – THE ADS ARE ON TV! The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of magazines adorn shelves. […]

Truth, Lies, PR and Propaganda

15th November 2016

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things. But we should. Mary Beard put it […]

Industry Insights: The Marketing Battle for Breakfast

24th October 2016

We have been working extensively with clients Dawn Foods and New York Bakery Co, monitoring the changing sector of breakfast, and have found it to have changed dramatically in recent years. What is breakfast? It means different things to different people and at different times of the week. Working people’s weekday breakfast is no […]

On the Streets in Van City

29th September 2016

Following a recent visit to Canada’s west coast, MD Felicity ponders the street food movement in Vancouver One thing Wills and Kate won’t have had the chance to do this week in Canada is taste the delights of the exploding street food movement! Vancouver really is at the vanguard of this phenomena, with the newly […]

Snapchat is King

12th August 2016

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]

Hugh’s War on Waste

29th July 2016

We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views […]

Brexit On Every Menu

1st July 2016

Understandably in this most turbulent week of UK politics, Brexit has been on the discussion menu for breakfast, dinner, tea and every meal occasion. It’s still early days to make any kind of accurate forecasts for foodservice and hospitality but as with any situation, there is always a silver lining for someone. A sinking pound […]

Get clued up on Facebook Messenger – you won’t regret it

24th June 2016

Managing social media for clients is a daily aspect of public relations – Facebook, Twitter and LinkedIn are the three most popular platforms used by businesses across the globe. Often thought of as just an extension to a Facebook profile, the direct messaging tool ‘Facebook Messenger’ is an overlooked form of communication that when used […]

Food trends from the NRA Show

10th June 2016

For anyone lucky enough to have visited (or exhibited at) this year’s NRA Show in Chicago, you’ll be aware just how important this show is for predicting foodservice trends over the coming months. The show is huge (great for the fitbit count) and covers every aspect of the foodservice and hospitality industry, from global brands […]

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