27th May 2021
Well Hello There!! Hospitality is back, we can hug our families and even the weather is set to warm up, so things are getting back to normal. We thought it a good time for a reminder that we too are still here, re-invigorated and raring to go! We’ve got some exciting new ideas in […]
13th April 2021
5 marketing tips for hospitality businesses to keep your messaging and marketing up to scratch and ensure those tills keep ringing throughout the summer.
Tags: communications, hospitality, Marketing, PR
3rd December 2020
As lockdown and Tiers, in their various guises, trundle on, we are getting the work done but what’s happening to our corporate identity, our shared values and our culture? If we are not careful, we’ll be harking back to the 1980’s where work was functional, communication was one-way and values were imposed top down. I […]
22nd October 2020
The Leader’s Institute Conference 2020 Every crisis tests a leader and there are certainly leaders being tested and crises aplenty. Add to coronavirus, Brexit, climate change, the environment, international conflict, economic crisis, human rights violations… the list goes on. But it’s the pandemic that has laid our leaders bare; there is no handbook for the […]
18th March 2020
Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]
Tags: #corona, #coronavirus, #covidー19uk, #covid19, #covid19UK, #crisismanagement, #publicrelations, #technology, business, businessrisk, communications, Crisis management, Marketing, PR, public relations, Social Media, socialmedia, webinars
23rd January 2020
While compiling our many and varied 2019 annual reviews, we have been reminded of some of the fabulous public relations projects and achievements from last year that produced BIG smiles from our clients and moments of fulfilment for us. We’ve jotted a few of the highlights down with a couple of important points from each […]
8th August 2019
Cheltenham based food and hospitality specialist PR consultancy Leapfrog PR has expanded its team with the appointment of Ben Aviss as Digital Media Specialist. Ben has more than 15 years’ experience creating multiplatform marketing campaigns, videos and digital content for websites, mobiles and TV, including BBC Food and the award-winning BBC Earth, where he was […]
Tags: business growth, digital communication, digital marketing, digital media, multiplatform, Social Media, strategy, video production
29th May 2019
Leapfrog PR has donated its surplus computers and accessories to IT Schools Africa, the Cheltenham based charity that refurbishes and supplies computer equipment to schools in Africa. Caroline Crawford, Business Development Manager for Leapfrog PR, delivered the equipment and said: “Over the years, every time we’ve upgraded our computers, we have donated to IT Schools […]
Tags: @leapfrogbuzz, africa, Charity, computer, Donate, IT, Leapfrog PR, recycle, used Computers
23rd May 2019
Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]
Tags: @CIPR_Awards, @leapfrogbuzz, #CIPREXCEL, audience growth, AWARDS, CIPR, Eat Real Snacks, engagement, EXCELLENCE, FELICITY READ, Healthier Snacking, influencers, LEAPFROG, Social Media
15th May 2019
What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”. […]
Tags: businessrisk, communications, crisis communications, Crisis management, PR, pr cheltenham, PR Gloucestershire, public relations, reputation, risk, Social Media
13th August 2018
The controversy around the Som Saa chef who was belatedly fired for racist postings on social media has rightly caused a social media stir. What are the implications for the Som Saa brand and what is best practise in these circumstances? Brand values take a long time and a lot of care to develop but […]
22nd June 2018
Uni Students, have you ever felt too swamped during term time to even consider having a job? Well, our PR intern says that you really should try to find the time to gain some relevant and practical experience whilst studying for your degree. Here’s why. I have been working at Leapfrog two days a week […]
22nd June 2018
2017 saw many marketing innovations; social media analytics became more powerful and multichannel attribution models have advanced. But, it wasn’t all good news in 2017 as ‘fake news’ was coined phrase of the year and this has raised challenges for marketers. We don’t need to explain what fake news means because it’s self-explanatory and was […]
15th May 2017
We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s ExCeL. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from […]
17th January 2017
It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]
Tags: brexit, environment seminar, fpa, huntsworth pr group, lord deben, mp. government, politics, PR
25th November 2016
It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]
Tags: CIPR, clickbait, communications, content, Marketing, newsjacking, PR, rubber republic, Social Media, social media tips, strategy
17th November 2016
CHRISTMAS IS COMING – THE ADS ARE ON TV! The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of magazines adorn shelves. […]
15th November 2016
by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things. But we should. Mary Beard put it […]
Tags: america, donald trump, grunig & hunt, hilary clinton, lies, PR, president elect, propaganda, republican, stephen waddington, truth, USA
24th October 2016
We have been working extensively with clients Dawn Foods and New York Bakery Co, monitoring the changing sector of breakfast, and have found it to have changed dramatically in recent years. What is breakfast? It means different things to different people and at different times of the week. Working people’s weekday breakfast is no […]
Tags: avocado, bacon, bagel, breakfast, breaky, brinner, british, brunch, dawn, egg, eggs benedict, full english, hybrid, muffin, new york bakery co, NPD, pancaks, salmon, toast, trend
29th September 2016
Following a recent visit to Canada’s west coast, MD Felicity ponders the street food movement in Vancouver One thing Wills and Kate won’t have had the chance to do this week in Canada is taste the delights of the exploding street food movement! Vancouver really is at the vanguard of this phenomena, with the newly […]
Tags: baja inspired, canada, fresh food, locals, robson square, roll out, street food, street food revolution, surfers, taco, tacofino, tourists, vancouver
