Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end.
What’s clear is that we have to adapt and fast. Brands that are agile, can make swift decisions and use this situation to engage further and find new ways of doing business to try and keep their businesses afloat and their staff employed, will be the survivors.
A simple but essential first step is to review your scheduled social media to make sure it’s still relevant
Technology is the key to getting through this – my local circuits class has been suspended but this could easily be switched to run online – all 40-60 people who regularly attend twice a week could still do the same – or a similar class, from their own sitting room. I’d be willing to pay.
Festivals or events that have been cancelled can help break through our self-isolation boredom by running online Q & A sessions, recitals, interviews or archived footage to keep engaged with their audiences. Authors and artists can preview their latest works and encourage sign-up to the new release. TV soaps can fill the gaps with online profiles of their key characters, letting us into their lives. Every kitchen table can be turned into a temporary recording studio or down the line facility, as well as a home office. Meetings and conferences can be turned into webinars and launches into online events – this is exciting! We have the technology – let’s use it.
How can your brand help in the current crisis? What can your business do?
A simple but essential first step is to review your scheduled social media to make sure it’s still relevant – how can your brand help in the current crisis? What can your business do? How can you redeploy products and people to where they are needed most?
There is no doubt that nothing will be the same – let’s make sure changes are for the better.