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New life, new creativity

18th March 2020

Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]

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Leapfrog PR appoints Digital Media Specialist, Ben Aviss

8th August 2019

Cheltenham based food and hospitality specialist PR consultancy Leapfrog PR has expanded its team with the appointment of Ben Aviss as Digital Media Specialist. Ben has more than 15 years’ experience creating multiplatform marketing campaigns, videos and digital content for websites, mobiles and TV, including BBC Food and the award-winning BBC Earth, where he was […]

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CIPR EXCELLENCE AWARDS 2019: Leapfrog PR makes shortlist

23rd May 2019

Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]

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What’s The Biggest Risk To Your Business?

15th May 2019

What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”.  […]

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Without content that converts what’s the use in social media?

25th November 2016

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

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Snapchat is King

12th August 2016

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]

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Get clued up on Facebook Messenger – you won’t regret it

24th June 2016

Managing social media for clients is a daily aspect of public relations – Facebook, Twitter and LinkedIn are the three most popular platforms used by businesses across the globe. Often thought of as just an extension to a Facebook profile, the direct messaging tool ‘Facebook Messenger’ is an overlooked form of communication that when used […]

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Instagram for Business

3rd June 2016

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]

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Social Media Pitfalls

1st April 2016

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

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Facebook’s new Reactions button

26th February 2016

We knew it was coming, but this week Facebook finally launched their new ‘Reactions’ button globally. Following months of consumer testing, your Facebook newsfeed is about to get a whole lot more expressive. From Love, Haha and Wow to Sad and Angry, Facebook is giving us five emotions we can use to react to posts […]

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Children in Need – a great campaign for a great cause

13th November 2015

Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]

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Revenue for News Channels Remains Tricky

24th June 2015

It comes as no surprise to learn, according to the fourth annual Reuters Institute Digital News Report, (BBC 16 June) that traditional news organisations (such as daily newspapers) need to become more inventive and that consumers are allergic to embedded ads.

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The 10 Degrees of PR Pain

18th June 2015

Organised by our very own Nina, on Thursday 11th June, the CIPR South-West Group welcomed a panel of local PR experts to Hotel du Vin in Cheltenham to discuss the 10 Areas of Pain currently facing PR professionals, as highlighted in the CIPR’s 2015 State of the Profession report.

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