When Tim Berners-Lee first came up with the idea of the world wide web in 1989, could he have ever anticipated how some company websites have the power to divide the nation?
They’ve been described as sub-conscious influencers and very often our first impression of the business or service provider that we’re trying to reach is significantly influenced by the website itself. ‘Good’ websites which are easy to use and contain interesting content are a pleasure to view and interact with; poorly designed and difficult to navigate sites are a definite turn-off and leave us with a negative impression of the organisation concerned.
We’ve been lucky enough recently to work closely with two clients on the creation of copy for their new websites; these projects have highlighted some important points to consider if you’re thinking about designing a new site, updating an existing one, or briefing an agency to create a new one!. Here we share our top tips to help increase engagement and usability.