18th March 2020
Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]
Tags: #corona, #coronavirus, #covidー19uk, #covid19, #covid19UK, #crisismanagement, #publicrelations, #technology, business, businessrisk, communications, Crisis management, Marketing, PR, public relations, Social Media, socialmedia, webinars
23rd January 2020
While compiling our many and varied 2019 annual reviews, we have been reminded of some of the fabulous public relations projects and achievements from last year that produced BIG smiles from our clients and moments of fulfilment for us. We’ve jotted a few of the highlights down with a couple of important points from each […]
8th August 2019
Cheltenham based food and hospitality specialist PR consultancy Leapfrog PR has expanded its team with the appointment of Ben Aviss as Digital Media Specialist. Ben has more than 15 years’ experience creating multiplatform marketing campaigns, videos and digital content for websites, mobiles and TV, including BBC Food and the award-winning BBC Earth, where he was […]
Tags: business growth, digital communication, digital marketing, digital media, multiplatform, Social Media, strategy, video production
29th May 2019
Leapfrog PR has donated its surplus computers and accessories to IT Schools Africa, the Cheltenham based charity that refurbishes and supplies computer equipment to schools in Africa. Caroline Crawford, Business Development Manager for Leapfrog PR, delivered the equipment and said: “Over the years, every time we’ve upgraded our computers, we have donated to IT Schools […]
Tags: @leapfrogbuzz, africa, Charity, computer, Donate, IT, Leapfrog PR, recycle, used Computers
23rd May 2019
Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]
Tags: @CIPR_Awards, @leapfrogbuzz, #CIPREXCEL, audience growth, AWARDS, CIPR, Eat Real Snacks, engagement, EXCELLENCE, FELICITY READ, Healthier Snacking, influencers, LEAPFROG, Social Media
15th May 2019
What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”. […]
Tags: businessrisk, communications, crisis communications, Crisis management, PR, pr cheltenham, PR Gloucestershire, public relations, reputation, risk, Social Media
13th August 2018
The controversy around the Som Saa chef who was belatedly fired for racist postings on social media has rightly caused a social media stir. What are the implications for the Som Saa brand and what is best practise in these circumstances? Brand values take a long time and a lot of care to develop but […]
15th May 2017
We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s ExCeL. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from […]
17th January 2017
It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]
Tags: brexit, environment seminar, fpa, huntsworth pr group, lord deben, mp. government, politics, PR
25th November 2016
It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]
Tags: CIPR, clickbait, communications, content, Marketing, newsjacking, PR, rubber republic, Social Media, social media tips, strategy
17th November 2016
CHRISTMAS IS COMING – THE ADS ARE ON TV! The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of magazines adorn shelves. […]
15th November 2016
by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things. But we should. Mary Beard put it […]
Tags: america, donald trump, grunig & hunt, hilary clinton, lies, PR, president elect, propaganda, republican, stephen waddington, truth, USA
24th October 2016
We have been working extensively with clients Dawn Foods and New York Bakery Co, monitoring the changing sector of breakfast, and have found it to have changed dramatically in recent years. What is breakfast? It means different things to different people and at different times of the week. Working people’s weekday breakfast is no […]
Tags: avocado, bacon, bagel, breakfast, breaky, brinner, british, brunch, dawn, egg, eggs benedict, full english, hybrid, muffin, new york bakery co, NPD, pancaks, salmon, toast, trend
29th September 2016
Following a recent visit to Canada’s west coast, MD Felicity ponders the street food movement in Vancouver One thing Wills and Kate won’t have had the chance to do this week in Canada is taste the delights of the exploding street food movement! Vancouver really is at the vanguard of this phenomena, with the newly […]
Tags: baja inspired, canada, fresh food, locals, robson square, roll out, street food, street food revolution, surfers, taco, tacofino, tourists, vancouver
12th August 2016
Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]
Tags: Facebook, Geofilter, Instagram, PR, Snapchat, Social Media
29th July 2016
We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views […]
Tags: business, Crisis management, Food, Food industry, Food PR, foodservice, packaging, paper cups, PR, Waste
1st July 2016
Understandably in this most turbulent week of UK politics, Brexit has been on the discussion menu for breakfast, dinner, tea and every meal occasion. It’s still early days to make any kind of accurate forecasts for foodservice and hospitality but as with any situation, there is always a silver lining for someone. A sinking pound […]
Tags: business, Food, Food industry, Food PR, foodservice, Hospitality PR, politics
24th June 2016
Managing social media for clients is a daily aspect of public relations – Facebook, Twitter and LinkedIn are the three most popular platforms used by businesses across the globe. Often thought of as just an extension to a Facebook profile, the direct messaging tool ‘Facebook Messenger’ is an overlooked form of communication that when used […]
Tags: business, Facebook, Social Media, toptips
10th June 2016
For anyone lucky enough to have visited (or exhibited at) this year’s NRA Show in Chicago, you’ll be aware just how important this show is for predicting foodservice trends over the coming months. The show is huge (great for the fitbit count) and covers every aspect of the foodservice and hospitality industry, from global brands […]
Tags: Food, Food industry, Food PR, Food Trends, foodservice
3rd June 2016
We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]
Tags: Instagram, Marketing, PR, Social Media