Cofresh Shares the Light With Diwali Campaign

What was needed

Leading Indian snack brand Cofresh wanted to increase awareness of the brand amongst consumers and retailers around Diwali – the Hindu Festival of Lights.

What we did

We created a campaign with the theme ‘Share the Light’ to run across social media, Asian radio and local newspapers in key target cities.  We also partnered with the Sankara Eye Foundation Europe and its ‘Gift of Vision’ appeal, with a donation for every Bombay Mix pack sold during Diwali.

What happened next

Post campaign, Cofresh presented a cheque for over £1,000 – enough to pay for more than 60 cataract operations in India. We gained great trade media coverage of the campaign to reinforce the Cofresh relationship with key retailers including coverage in The Grocer and Asian Trader. But the real success was in consumer engagement with Cofresh Twitter followers increasing by 1,426% over a ten day period. Individual posts also attracted incredible engagement with some achieving peaks of 9.2% – significantly higher than the Twitter average of around 1.1%! Facebook page likes also increased significantly with regular spikes in engagement correlating with Diwali giveaway activity.