EWC asked Leapfrog to create an integrated campaign to launch its iX range of commercial water filters to the catering sector, targeting catering equipment distributors, cafes and coffee shops, bars and restaurants and large scale catering kitchens.
We devised, designed and implemented a comprehensive campaign over five months to generate exposure for iX Water that included print ads, online ads, e blasts to specific data and a PR campaign, negotiating best rates and special deals for EWC where possible. We chose a half page vertical format for maximum exposure and frequency and placed in relevant features and articles.
We placed work with The Caterer, Catering Insight, Foodservice Equipment Journal, Cost Sector Catering, Eat Out, Educatering, OOH, Pub & Bar, B&I, OOH, Cafe Life and Planet Vending. The campaign generated more than 600 000 opportunities to engage at a cost of 0.04 pence per opportunity.