What was needed
Kate Percy’s Go Bites needed some help boosting brand awareness when the first #Covid lockdown arrived in Spring 2020, meaning face-to-face sampling events could not happen and a new digital approach was required.
What we did
We worked with the Kate Percy’s team to advise on amplifying her messaging on social channels: the Facebook Live show #CookWithKate was born. We worked to perfect content type, style, and configure a detailed schedule of events of Facebook Live cooking shows to engage the audience and really boost the brand.
What happened next
After just 10 weeks, Kate Percy’s video views had amassed a total of 18,300 minutes (that’s 305 hours, or nearly 13 days) and was an increase of 10,893% from previous 93 days. New page likes up 730% on previous 93 days. Average monthly viral reach up 1,033% and average monthly number of engaged users up 424% from previous 93 days. Kate’s shows proved so popular that she was asked to front a number of Facebook and Instagram Live cooking shows for big brands such as Women’s Running magazine, 220 Triathlon magazine and Be Military Fit… leading to even further brand awareness, reach and engagement.