Our Blog

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

Newsletter, e-bulletins or mailings, whatever you call them they’re becoming a key part of any good PR and marketing campaign.

Organised by our very own Nina, on Thursday 11th June, the CIPR South-West Group welcomed a panel of local PR experts to Hotel du Vin in Cheltenham to discuss the 10 Areas of Pain currently facing PR professionals, as highlighted in the CIPR’s 2015 State of the Profession report.

In light of Food Safety Week, Georgia Clancy looks at hygiene ratings, The Chicken Challenge 2015 and how organisations are spreading awareness in the twenty-first century.

Felicity Read discusses how viewing marketing as a driver of sales, and not a cost, can make a huge difference to business strategy and success.