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Snapchat is King

12th August 2016

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]

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Instagram for Business

3rd June 2016

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]

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The advantages of using Instagram to market your food industry brand

22nd April 2016

Instagram, a social media platform noted for its use by celebrities, fitness fanatics and predominantly food lovers. We’re all guilty of it, posting that delicious smoked salmon breakfast, sizzling tapas dish and super charged smoothie. The Instagram likes soon add up and you’re left with the satisfaction of a full belly and knowledge that your […]

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Social Media Pitfalls

1st April 2016

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

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