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What’s The Biggest Risk To Your Business?

15th May 2019

What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”.  […]

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Social Media Pitfalls

1st April 2016

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

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Children in Need – a great campaign for a great cause

13th November 2015

Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]

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