25th March 2020
Thanks to everyone that joined us for the Facebook Live. If you missed it, you can still watch the video and you can also get sent a hard copy below. To receive your free copy of our 10 point Internal Communications Plan for Crisis Situations, click on ‘Send me my copy‘ Please note that by […]
Tags: #crisismanagement, communications, crisis, Crisis management, crisis pr, internal comms, public relations
18th March 2020
Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]
Tags: #corona, #coronavirus, #covidー19uk, #covid19, #covid19UK, #crisismanagement, #publicrelations, #technology, business, businessrisk, communications, Crisis management, Marketing, PR, public relations, Social Media, socialmedia, webinars
15th May 2019
What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”. […]
Tags: businessrisk, communications, crisis communications, Crisis management, PR, pr cheltenham, PR Gloucestershire, public relations, reputation, risk, Social Media
13th May 2016
Following on from last week’s blog about handling digital media in a crisis, just how do you make sure that you are ready to cope when the proverbial hits the fan? Felicity gave a talk to the Cheltenham Chamber of Commerce recently looking at PR in general but in particular at how any business, from […]
Tags: crisis communications, Crisis management, Food, Food industry, Food PR, PR, public relations
1st April 2016
Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]
Tags: Facebook, Gloucestershire, Instagram, LinkedIn, Marketing, PR, public relations, Social Media
7th March 2016
I had a great time last week lecturing Masters students at
Tags: branding, Food PR, foodservice, globalisation, hospitality, Marketing, PR, PR consultancy, public relations
13th November 2015
Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]
Tags: Charity, Children, Children in Need, Gloucestershire PR, PR, public relations, Pudsey Bear, Social Media
15th October 2015
Launched in 2006, Twitter is a micro-blogging site that continues to go from strength to strength in the social media sphere.
Tags: Gloucestershire PR, PR, public relations, Social Media, Twitter
21st August 2015
With the rise of online activity, reach and conversion are among the vital metrics of PR that need regular tracking. Tracking reach gives you an insight into how PR is helping brand awareness, whilst conversions enable businesses to become aware of the number and frequency of visitors converting into actions, like sales or sign ups.
Tags: conversion, Gloucestershire PR, monitoring, PR, public relations, reach, Social Media
30th July 2015
Georgia discusses online reviews and who is best placed to respond to them.
Tags: Crisis management, Gloucestershire PR, online reviews, PR, public relations, Social Media, tripadvisor, yelp
1st July 2015
It’s important to separate consumer based PR and marketing from true B2B communications. Whilst there are many parallels and sharing of tools, understanding the difference can change a mediocre campaign into a real success story.
Tags: advertising, B2B, B2C, Gloucestershire PR, Marketing, PR, public relations, Social Media
5th May 2015
With the General Election just around the corner, Georgia looks at how the worlds of politics, PR and social media combine.
Tags: Facebook, politics, PR, public relations, Social Media, Twitter, YouTube
27th April 2015
Following our own teambuilding day in the Forest of Dean, Georgia Clancy looks at why it’s important to spend some quality company time together!
Tags: cake, Gloucestershire PR, PR, public relations, Social Media, teambuilding, training day
17th April 2015
Georgia Clancy looks using PR and social media in the 21st century…
Tags: Blog, Bloggers, Facebook, Leapfrog PR, LinkedIn, Pinterest, PR, public relations, Social Media, Twitter