Our Blog

Hugh’s War on Waste

29th July 2016

We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views […]

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Brexit On Every Menu

1st July 2016

Understandably in this most turbulent week of UK politics, Brexit has been on the discussion menu for breakfast, dinner, tea and every meal occasion. It’s still early days to make any kind of accurate forecasts for foodservice and hospitality but as with any situation, there is always a silver lining for someone. A sinking pound […]

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Food trends from the NRA Show

10th June 2016

For anyone lucky enough to have visited (or exhibited at)  this year’s NRA Show in Chicago, you’ll be aware just how important this show is for predicting foodservice trends over the coming months.  The show is huge (great for the fitbit count) and covers every aspect of the foodservice and hospitality industry, from global brands […]

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Are you crisis ready?

13th May 2016

Following on from last week’s blog about handling digital media in a crisis, just how do you make sure that you are ready to cope when the proverbial hits the fan? Felicity gave a talk to the Cheltenham Chamber of Commerce recently looking at PR in general but in particular at how any business, from […]

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Brands That travel?

7th March 2016

I had a great time last week lecturing Masters students at

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Halloween Tricks That Work a Treat

30th October 2015

Now more than ever, companies are utilising calendar hooks to increase revenue and create quirky, seasonal campaigns, and Halloween is no exception.

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5 Top Tips to Perfect Your MailChimp Campaign

9th October 2015

This week, we’re giving you our top tips on how to make MailChimp work for your business.

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A Nation of Gin Lovers

2nd October 2015

Consumption of gin has risen significantly in the last five years, with new micro-distilleries popping up all over the UK to meet the growing demand. In fact, the number of UK gin brands has doubled since 2010 increasing from 31 to a whopping 73. So what is the secret behind this gin revolution?

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Kick Off The Rugby World Cup in Style

18th September 2015

How can you make sure your business benefits from the Rugby World Cup? There are a number of PR tools which could be used to help drive sales over the coming months.

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The Importance of Work Experience

4th September 2015

Leapfrog’s newest recruit Jasmine looks at the worth of work experience and how it helped her land her first job in PR!

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The Power of the Vlogger

28th August 2015

From food to holidays, vloggers are often sent complimentary gifts in the hope that they will feature them in their posts. So, what is the advantage of using vloggers as part of your PR and marketing strategy?

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5 Top Tips for the Perfect Press Release

14th August 2015

If you work in Public Relations the chances are you find yourself writing copy for press releases every day, it probably comes automatically to you! But what really makes for the perfect press release?

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Beth’s Cambodian Adventure

7th August 2015

It’s been a busy couple of months! Just eight weeks after beginning my job as Graduate Account Executive at Leapfrog I jetted off to Cambodia where I took part in a volunteering project.

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10 Last Minute Romantic Ideas for Valentine’s Day that won’t Break the Bank!

13th February 2015

True romantic Nina Bartlett looks at how to have a foodie valentine’s day without breaking the bank.

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Chinese New Year- Trends for 2015

9th February 2015

As the Chinese New Year begins MD Felicity Read looks at what trends will be big in 2015 and how we can battle the decline in nights out.

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Lauren Rote, Leapfrog’s new Graduate Intern looks at why she chose this route into PR

1st October 2014

I joined Leapfrog PR as an intern not long after I graduated from University with a 2:1 in Journalism and Media and Communications.

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