Our Blog

Simple But Effective Corporate Reputation Advice

17th January 2017

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g  focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]

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Without content that converts what’s the use in social media?

25th November 2016

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

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Truth, Lies, PR and Propaganda

15th November 2016

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things.   But we should.  Mary Beard put it […]

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Snapchat is King

12th August 2016

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]

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Hugh’s War on Waste

29th July 2016

We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views […]

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Instagram for Business

3rd June 2016

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]

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Your website – a true window into your world?

28th April 2016

When Tim Berners-Lee first came up with the idea of the world wide web in 1989, could he have ever anticipated how some company websites have the power to divide the nation? They’ve been described as sub-conscious influencers and very often our first impression of the business or service provider that we’re trying to reach […]

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Social Media Pitfalls

1st April 2016

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

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Facebook’s new Reactions button

26th February 2016

We knew it was coming, but this week Facebook finally launched their new ‘Reactions’ button globally. Following months of consumer testing, your Facebook newsfeed is about to get a whole lot more expressive. From Love, Haha and Wow to Sad and Angry, Facebook is giving us five emotions we can use to react to posts […]

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Children in Need – a great campaign for a great cause

13th November 2015

Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]

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