Our Blog

Every year consumers wait in anticipation for the initial unveiling of the Christmas TV adverts, the 2-3 minute slots that they are aired in have become almost as important as advertising itself.

Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]

Market research can be an effective way of developing new product ideas and can also be used as part of a PR strategy in order to attract press coverage.

Now more than ever, companies are utilising calendar hooks to increase revenue and create quirky, seasonal campaigns, and Halloween is no exception.

Launched in 2006, Twitter is a micro-blogging site that continues to go from strength to strength in the social media sphere.

This week, we’re giving you our top tips on how to make MailChimp work for your business.

Consumption of gin has risen significantly in the last five years, with new micro-distilleries popping up all over the UK to meet the growing demand. In fact, the number of UK gin brands has doubled since 2010 increasing from 31 to a whopping 73. So what is the secret behind this gin revolution?

How can you make sure your business benefits from the Rugby World Cup? There are a number of PR tools which could be used to help drive sales over the coming months.

From food to holidays, vloggers are often sent complimentary gifts in the hope that they will feature them in their posts. So, what is the advantage of using vloggers as part of your PR and marketing strategy?

With the rise of online activity, reach and conversion are among the vital metrics of PR that need regular tracking. Tracking reach gives you an insight into how PR is helping brand awareness, whilst conversions enable businesses to become aware of the number and frequency of visitors converting into actions, like sales or sign ups.

If you work in Public Relations the chances are you find yourself writing copy for press releases every day, it probably comes automatically to you! But what really makes for the perfect press release?

It’s been a busy couple of months! Just eight weeks after beginning my job as Graduate Account Executive at Leapfrog I jetted off to Cambodia where I took part in a volunteering project.

Georgia discusses online reviews and who is best placed to respond to them.

After just six weeks of working within a PR consultancy I already feel like I have got a real taste of the industry and am beginning to get into the swing of things.

It’s important to separate consumer based PR and marketing from true B2B communications. Whilst there are many parallels and sharing of tools, understanding the difference can change a mediocre campaign into a real success story.

Following our own teambuilding day in the Forest of Dean, Georgia Clancy looks at why it’s important to spend some quality company time together!

Sarah Wheeler looks at how creepy crawlies are becoming the new food trend.

Junior Account Executive Lauren Rote looks at food waste and methods to reduce it.

True romantic Nina Bartlett looks at how to have a foodie valentine’s day without breaking the bank.

As the Chinese New Year begins MD Felicity Read looks at what trends will be big in 2015 and how we can battle the decline in nights out.