Tag: PR

Simple But Effective Corporate Reputation Advice

17 Jan

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g  focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking… Read more »

Without content that converts what’s the use in social media?

25 Nov

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s… Read more »

Truth, Lies, PR and Propaganda

15 Nov

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things.   But we should.  Mary Beard put it… Read more »

Snapchat is King

12 Aug

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed… Read more »

Hugh’s War on Waste

29 Jul

We’ve been honing our damage limitation skills recently as Hugh Fearnley-Whittingstall’s War on Waste programme last week focussed on packaging, highlighting delivered parcels and coffee cups in particular. We work with a number of clients in the packaging sector and have been working for the past four months on strategies to ensure that client views… Read more »

Instagram for Business

3 Jun

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US,… Read more »

What could a Brexit mean for the Hospitality Industry?

20 May

Brexit seems to be the word on everyone’s lips as we await the verdict of the 23 June referendum. Being in the business of food and hospitality public relations, we read plenty of articles about Brexit in trade magazines that talk about the advantages and disadvantages of a Brexit and what it could mean for… Read more »

Your website – a true window into your world?

28 Apr

When Tim Berners-Lee first came up with the idea of the world wide web in 1989, could he have ever anticipated how some company websites have the power to divide the nation? They’ve been described as sub-conscious influencers and very often our first impression of the business or service provider that we’re trying to reach… Read more »