Following on from last week’s blog about handling digital media in a crisis, just how do you make sure that you are ready to cope when the proverbial hits the fan? Felicity gave a talk to the Cheltenham Chamber of Commerce recently looking at PR in general but in particular at how any business, from… Read more »
Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing… Read more »
I had a great time last week lecturing Masters students at University Ramon Lull (Blanquerna Media School) in Barcelona – Masters students are always very engaged, articulate and up for a debate – and this cohort was particularly good. We were talking about the globalisation of campaigns and the pitfalls that you have to watch… Read more »
Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference?… Read more »
Launched in 2006, Twitter is a micro-blogging site that continues to go from strength to strength in the social media sphere.
With the rise of online activity, reach and conversion are among the vital metrics of PR that need regular tracking. Tracking reach gives you an insight into how PR is helping brand awareness, whilst conversions enable businesses to become aware of the number and frequency of visitors converting into actions, like sales or sign ups.
Georgia discusses online reviews and who is best placed to respond to them.
It’s important to separate consumer based PR and marketing from true B2B communications. Whilst there are many parallels and sharing of tools, understanding the difference can change a mediocre campaign into a real success story.
With the General Election just around the corner, Georgia looks at how the worlds of politics, PR and social media combine.
Following our own teambuilding day in the Forest of Dean, Georgia Clancy looks at why it’s important to spend some quality company time together!